What Should Packaging Do For You?
Packaging should help entice consumers to purchase your product. It should be attractive, well made, and consistent in shape and color.
Simply put, this is the main function of packaging.
A package allows a measurable amount of product to be packed, stored, and moved for convenience.
Packaging can preserve the shelf-life of your product by helping control elements that can cause damage. Oxygen, moisture, and light, can affect the flavor and freshness.
Flexible packaging offers layers of protection from outside elements such as varying temperatures, infestation, and the rigors of the distribution channel.
The right style of packaging will help display yout product. TO determine the right style, consider the point of sale and the end user.