We live in a society geared toward getting noticed. Spending a lot of time and energy trying stand out from the crowd and command attention throughout many facets of our lives.
In the marketplace, we see evidence of this in all the various forms of packaging. Convenient features, popular graphics, and unique styles all utilized by companies to draw attention to their product and ultimately, entice the buyer to make a purchase.
About 12 years ago, the Stand-Up Pouch launched into the market, giving consumers reclosable zippers, tear notches and flexibility with how traditional products were packaged. Today, we see the Stand-Up Pouch in just about every product line.
This year, with new machinery and technology, a new format emerged; The Block Bottom Bag.
The Block Bottom Bag combines the convenient features the consumer enjoys, with a mind toward production fulfillment with a flat, easy open bottom for quick filling. The BBB has already been making a small splash within the high-end pet food markets and recently, 49th Parallel Coffee, out of Burnaby Canada, jumped on board with the unveiling of their new coffee bags utilizing the Block Bottom Bag format.
49th Parallel launched three newly designed Block Bottom Bags that are elegant and striking in design and will certainly command attention in the market place. PBi was proud to produce the Block Bottom Bags for 49th Parallel and help them stand out from the crowd. Best of luck and congratulations on your new launch!
Check out Forty Ninth Parallel’s blog entry: